Hi! I’m Molly!
Over the years I have learnt A LOT when it comes to social media.
I worked as a buyer in a clothes shop after I finished school. I then moved to London and worked as a nanny while travelling the world every chance I could get. I moved from London to Melbourne and started working at a solarium part time. I had started a blog in London to keep me sane while I was nannying solo. The owner of the solarium seen it and asked me to do one or two posts on Facebook a week for this new brand him and a friend were about to launch.
This brand was called Bondi Sands.
I remember asking him if I could start an Instagram page and he replied with “What’s that? Yeah sure, go for it I guess!” That was in February 2014. It’s been a whirlwind since then. It went from influencer seeding (sending out free product to people with large social media followings), paying influencers to post, building relationships with some of social media’s biggest influencers, not really having a clear plan of what we were doing, but stuck to being authentic and genuine. Building a tone of voice and community of loyal followers who we now call “Lovers”. Pushing boundaries and doing some epic product launches that included overseas trips, live streams with over 50,000 people tuning in and private jets! Along with Snapchat views of 100,000+, YouTube and more recently getting Kylie Jenner to post for Bondi Sands!
I have to pinch myself. I still believe in some way I fluked my way here. I remember having to google “ROI” in one of my first official meetings in the early days. But the truth is, I now know I have contributed to this in a very large way, by throwing myself in, being true to myself and genuinely loving the brand. I believe the success from our social has been from the way we connect with our community.
So now you know the truth, that I’m not some famous marketing guru from USA who was plucked out of thin air to turn dreams into reality for this new brand called “Bondi Sands”. I just learnt as I went along, trusted my intuition, and now believe I have some valuable information to share for people just starting out. Because I know it’s SEEMS complicated. I feel you! But it doesn’t have to be.
I want you to know that social media isn’t as scary as you think it is. With an inquisitive nature and a desire to throw yourself in the deep end, you never know what could happen.
Let me give you the sugar you need to make your social media game strong.